Services

• Branding
• Brand Stationary
• Art Direction

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A Kitchen In: Creating memorable moments in the kitchen

A Kitchen In creates intimate in-home cooking experiences, private chef dinners, and culinary retreats that bring people together around the table. Founded by McKenzie Amaral, a Le Cordon Bleu Paris–trained chef, the brand is rooted in the belief that kitchens are more than places to cook, they’re spaces for connection, memory, and joy. From a candlelit dinner in Carmel to a sun-soaked retreat in Napa or Provence, every gathering is infused with seasonality, storytelling, and warmth.

Design & Branding Concept

The brand identity takes inspiration from the timeless ritual of recipes passed down through generations. A custom handwritten mark anchors the identity, paired with an elegant serif, a typewriter-style font to balance heritage with modernity and a bespoke typeface. Colourful pencil illustrations capture the charm of each kitchen and pop-up location, layering bright hues with grounded, rich tones. Recipe postcards double as tasting menus - designed to be treasured keepsakes as much as functional guides - adaptable in both landscape and portrait formats.

The result is a brand that feels personal, timeless, and full of flavour, much like the experiences A Kitchen In creates.

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