Club Sauce is a matchmaking platform for restaurants and influencers. A simple idea with a complicated reality. The hospitality world wants creators who bring genuine customers. Creators want partners who value their craft. Both sides want clarity, speed and trust.
The project began as a brand identity and quickly grew into a full product build. I shaped the visual world, the user journey and the communication style across the entire platform. The aim was to create a system that blends the warmth of hospitality with the structure of SaaS. Something inviting, practical and ready for scale.
The brand needed personality without chaos. The product needed structure without losing its charm. Club Sauce became an ecosystem built around smart matching, clear flows and a visual identity that holds everything together
Club Sauce is a matchmaking platform for restaurants and influencers. I created the visual identity and shaped how the brand works inside the product, building a system that blends the warmth of hospitality with the structure of SaaS. The aim was to make collaboration feel simple and trustworthy. A brand with personality, a platform with order and a joined up experience that works for both sides.
