Working with the 20ft team, the brief was simple - create packaging artwork for gifting Infleuncers and Tastemakers when visiting 20ft Fried Chicken. Delving into the brief working with the account team we proposed a new direction that allowed 20Ft Fried Chicken to expand past the point of a gifting drop and allow the brand to extend into FMCG product if that was needed in the future.
Exploring several designs styles and options, we utilized the existing brand mark to build out options for new iconography over the icon to simple branding. Overall the finalised version was the orange fiery chicken evaluating itself above the 20FT to showcase brand extension and elevation.
