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CURRENT AVAILABILITY:
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LOCATION:
London, UK
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Hello, Hi

Thanks for stopping by

I'm Alexander, a freelance integrated designer working across Hospitality, Food & Beverage and premium brands. Whether you're looking for a designer to take on a specific project, integrate with your team fractionally or FTC.


My Availability is listed as:

Available - I'm open to work with short notice with a few weeks available
Some Availability - I have some projects on, but have a few days per week.
Booked - I'm fully booked for the next few weeks.
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In any case, please do contact to get the latest availability  for projects/ contracts.

 I look forward to chatting,

All the best,
Alexander

alexander@atclark.co.uk
+44 07852564347
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LET'S WORK TOGETHER

20FT Chicken Hot Honey

July 31, 2024
Food & Drink
Designing elevated packaging for 20Ft Fried Chicken's Hot Honey Gifting.

Services

  • Packaging Design
  • Illustration
  • Brand Positioning

Project Details:

Working with the 20ft team, the brief was simple - create packaging artwork for gifting Infleuncers and Tastemakers when visiting 20ft Fried Chicken. Delving into the brief working with the account team we proposed a new direction that allowed 20Ft Fried Chicken to expand past the point of a gifting drop and allow the brand to extend into FMCG product if that was needed in the future.

Exploring several designs styles and options, we utilized the existing brand mark to build out options for new iconography over the icon to simple branding. Overall the finalised version was the orange fiery chicken evaluating itself above the 20FT to showcase brand extension and elevation.

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