Amelié is a new French mediterranean restaurant situated in the iconic pantechnicon building. Working at pace during the pre-launch phase I led the content creation and social design. From translating the branding guidelines into sophisticated social assets predominately IGS and IGS Covers, to art directing and editing social teaser videos. The challenge throughout was creating value adding content whilst not having a bank of assets to fall back on, this was overcome by utilising AI image generation to create "Amelié" in real life and imagining south of france landscapes for imagery.
Some of these went on to be translated into print and OOH adverts.
