Bar Luum is a new masoamerican inspired bar by Sunset Hospitality, working at pace during the pre-launch phase I led the content creation and social design.
From translating the branding guidelines into sophisticated social assets predominately IGS and IGS Covers, to art directing and editing social teaser videos. The challenge throughout was creating value adding content whilst not having a bank of assets to fall back on, or utilising the bar space or finalised drinks.
The final piece was creating AI generated models using renders of the space to give a lifestyle element to the channel.
Channel created content reached over +50k views within 1 month
