Boon is a premium marketplace for discovering exceptional homes in the Cotswolds, paired with exquisite experiences. They came to us with a clear aim and asked us to bring it to life. We developed the look, feel and tone of voice to make Boon the first place travellers turn when planning a Cotswolds escape.
Building on previous iterations, we took Boon and positioned it directly in the premium category.
Animation | michaelm.design
The existing identity leaned into cosy Cotswolds warmth, yet stays ranged from £800 to well over £9,000 per night, alongside premium experiences like helicopter wine tours, classic cars and private chefs. The identity felt mismatched.
We sharpened the logotype, punched up the colours and crafted an art direction and strategy that makes you want to explore, stay and experience. And most importantly, make time together, matter more.
The transition was completed with a brand new website, hero imagery and video.
