Coucou is a patisserie specializing in fresh French pastries, crafted with the mission of bringing warmth and sweetness to every treat.
The concept came from simplistiy, with a focu on the CouCou - a hello in French, similar sounding to birds. This led me to explore a bird illustrative design delivering a package of treats, integrating blue and whte china patterns onto the bird. The packaging design takes a playful turn with the bird poking its head out of the CouCou brand mark. While smaller boxes utilise a birdhouse aesthetic.
