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AVAILIBILITY STATUS
CURRENT AVAILABILITY:
Available
LOCATION:
London, UK
COMMUTING:
Hybrid
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Hello, Hi

Thanks for stopping by

I'm Alexander, a freelance integrated designer working across Hospitality, Food & Beverage and premium brands. Whether you're looking for a designer to take on a specific project, integrate with your team fractionally or FTC.


My Availability is listed as:

Available - I'm open to work with short notice with a few weeks available
Some Availability - I have some projects on, but have a few days per week.
Booked - I'm fully booked for the next few weeks.
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In any case, please do contact to get the latest availability  for projects/ contracts.

 I look forward to chatting,

All the best,
Alexander

alexander@atclark.co.uk
+44 07852564347
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LET'S WORK TOGETHER

CouCou Patisserie

April 7, 2025
Hospitality
Personal Project
Conceptual branding for an artisan French patisserie

Self Initiated Project

  • Branding
  • Ilustration

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Coucou is a patisserie specializing in fresh French pastries, crafted with the mission of bringing warmth and sweetness to every treat.

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The concept came from simplistiy, with a focu on the CouCou - a hello in French, similar sounding to birds. This led me to explore a bird illustrative design delivering a package of treats, integrating blue and whte china patterns onto the bird. The packaging design takes a playful turn with the bird poking its head out of the CouCou brand mark. While smaller boxes utilise a birdhouse aesthetic.

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