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CURRENT AVAILABILITY:
Available
LOCATION:
London, UK
COMMUTING:
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Hello, Hi

Thanks for stopping by

I'm Alexander, a freelance integrated designer working across Hospitality, Food & Beverage and premium brands. Whether you're looking for a designer to take on a specific project, integrate with your team fractionally or FTC.


My Availability is listed as:

Available - I'm open to work with short notice with a few weeks available
Some Availability - I have some projects on, but have a few days per week.
Booked - I'm fully booked for the next few weeks.

In any case, please do contact to get the latest availability  for projects/ contracts.

 I look forward to chatting,

All the best,
Alexander

alexander@atclark.co.uk
+44 07852564347

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LET'S WORK TOGETHER

Leigh's

November 8, 2024
Hospitality
Brand & Art Directions for a new seasonal focused coffee shop in De Beauvoir Town, Hackney.

Services

  • Branding
  • Art Direction
  • Stationary

Project Details:

Leigh's is a new small seasonal focused cafe in De Beauvoir Town, Hackney. Founded by two classically trained chefs, Leigh's serves up incredible coffee, "healthy" focused treats and topped toasts. The menu changes weekly depending on produce which is in season.

I worked with the founders to develop the brand identity and art direction, taking inspiration from their classic chef training and incorporating a handpainted signage aesthetic. The logo includes a small nod to the cafe space which is a converting nuts and bolts factory.

The supporting graphics were chosen to compliment the brand logo with fun motion elements from swinging cherries, seasonal fruit and veg filling a box, a basil forest and carrots flying around a crate.

The monogram features the L from Leigh's with a toast/ loaf cake icon along side a coffee cup.

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